[Repost] Pinned post! About the origin, mission, implementation and development of Green Baby.

Orig­i­nal address:Pinned post! About the ori­gin, mis­sion, imple­men­ta­tion and devel­op­ment of Green Baby.author:Green ChildIntro­duc­tion to Green Child Char­i­ty Project
1. Back­ground

The Green Kids char­i­ty project orig­i­nat­ed from an idea that main­land Chi­nese pic­ture book author Xiong Liang had while vis­it­ing rur­al areas in west­ern Chi­na sev­er­al years ago: “Of course, we cre­ate for chil­dren, but there are so many excel­lent pic­ture books, but due to price and dis­tri­b­u­tion, only a few urban chil­dren have access to them. Why not make them avail­able to more rur­al chil­dren? Why not com­pile a pic­ture book mag­a­zine for rur­al chil­dren? Then, we could include all the excel­lent works we could find and cre­ate the best pos­si­ble one. We believe in the pow­er of read­ing. What we read as chil­dren, we nev­er for­get as adults. Per­haps, a mag­a­zine can change the future.”

This idea was rec­og­nized, active­ly respond­ed to, and par­tic­i­pat­ed in by chil­dren’s lit­er­a­ture writer Xiong Lei, chil­dren’s read­ing pro­mot­er A Jia, and Car­rot Inspec­tor. After a rel­a­tive­ly short ges­ta­tion peri­od, with the sup­port of the Chen Yix­in Fam­i­ly Foun­da­tion, in Novem­ber 2009, Green Child com­plet­ed the trans­for­ma­tion from “a good thing” to “a cause” and estab­lished the Green Child Pub­lic Wel­fare Project Depart­ment.
II. Mis­sion and Vision
Green Kids’ mis­sion: to ded­i­cate the best works to rur­al chil­dren.

Vision: Through “Green Child” and relat­ed activ­i­ties, we will enlight­en rur­al chil­dren about nat­ur­al art and read­ing, show them the beau­ty of things they know or don’t know, and guide them to tru­ly care about the land under their feet, the peo­ple around them, the sur­round­ing envi­ron­ment, and to main­tain curios­i­ty.
III. Project Imple­men­ta­tion

 

 

Accord­ing to the needs of the ben­e­fi­cia­ry groups, the project embod­ies the “1+2” ser­vice con­tent.
“1” rep­re­sents “Green Child”:

This is a “pic­ture book” embody­ing hope and respon­si­bil­i­ty. 5,000 copies are print­ed each quar­ter, dis­trib­uted to 120 schools, and read by approx­i­mate­ly 30,000 pri­ma­ry school stu­dents. “Green Chil­dren” com­bines pic­ture books, fairy tales, nature art, and read­ing edu­ca­tion. We do not include any sym­pa­thet­ic or sooth­ing con­tent; instead, we lever­age the pow­er of nature art edu­ca­tion to inspire chil­dren’s inner spir­it. Through “Green Chil­dren,” we aim to bring art and read­ing enlight­en­ment to more rur­al chil­dren. Through close col­lab­o­ra­tion with schools and NGOs, “Green Chil­dren” hopes to con­nect chil­dren with nature and cul­ti­vate and main­tain their appre­ci­a­tion for beau­ty.
The char­ac­ter­is­tics of Green Child are:
⑴ Accord­ing to the rules of spring growth, sum­mer growth, autumn har­vest and win­ter stor­age, “Green Child” is pub­lished quar­ter­ly;
⑵ 
Bring­ing togeth­er out­stand­ing works from top domes­tic and inter­na­tion­al pic­ture book, chil­dren’s lit­er­a­ture, and nat­ur­al sci­ence authors, we aim to open a win­dow for rur­al chil­dren with high-qual­i­ty con­tent. We encour­age young read­ers to cre­ate bold­ly and invite writ­ers and painters to write and illus­trate suit­able works for pub­li­ca­tion.

⑶ Free dis­tri­b­u­tion to rur­al schools in need based on the quo­ta of 6–8 peo­ple per book, and encour­age group read­ing and “telling the sto­ry”.
 
 

“2”There are two activ­i­ty modes:
1. Mobile cre­ative class­room

After Green Kids launched the spring and sum­mer issues in 2010, we dis­cov­ered a phe­nom­e­non: most of the children’s sub­mis­sions were monot­o­nous and showed obvi­ous signs of “assigned com­po­si­tion”. So, after more than a month of prepa­ra­tion, Green Kids began to inno­vate its project – “Mobile Cre­ative Class­room”.

First, in the autumn issue of Green Child, a new col­umn, “Com­po­si­tion Les­son Design,” was launched. Using the sto­ry “The Rab­bit Tai­lor,” we’ll show young read­ers how to use fairy tales to describe the pro­fes­sions of peo­ple around us. No mat­ter what they do, we’ll use an inter­est­ing ani­mal to describe them. Details are cru­cial; sub­tle obser­va­tions are more impor­tant than com­pre­hen­sive overviews.

Next, the Green Child Project Team invit­ed painters and writ­ers to vis­it migrant work­er schools in Bei­jing and rur­al schools in Hebei, Yun­nan, and Henan to inter­act face-to-face with chil­dren. By shar­ing and telling pic­ture book sto­ries, they encour­aged the chil­dren to appre­ci­ate and learn about pic­tures and col­ors. Through on-site “writ­ing les­son design” demon­stra­tions, they encour­aged young read­ers to write about inter­est­ing events and inter­est­ing peo­ple around them. These activ­i­ties pro­vid­ed Green Child with inter­est­ing and enrich­ing mate­r­i­al. The Win­ter 2010 issue fea­tured the first pic­ture book sto­ry from a cre­ative class­room, “A Rab­bit Opens a Shop.“In addi­tion, such activ­i­ties have a cer­tain demon­stra­tion and inspi­ra­tional effect on teach­ers who observe on site.
 
⒉Green Kids Salon

This is an activ­i­ty for the Green Kids vol­un­teer group, and is cur­rent­ly only being test­ed in Bei­jing. As Green Kids devel­ops, more and more vol­un­teers will par­tic­i­pate in such activ­i­ties. We hope that in the future vol­un­teers will spon­ta­neous­ly estab­lish inter­est groups and orga­nize relat­ed activ­i­ties with themes. The cur­rent activ­i­ties are as fol­lows:
①Vis­it­ing art exhi­bi­tions 
Through coop­er­a­tion with the art cen­ter in 798 Art Dis­trict, vol­un­teers lead 20 stu­dents from migrant work­ers’ schools who are inter­est­ed in paint­ing to vis­it the exhi­bi­tion every month, where they can have face-to-face com­mu­ni­ca­tion with an artist who is exhibit­ing that month and cre­ate on the spot.

②Read­ing activ­i­ties     
In the mid­dle of each month, vol­un­teers from busi­ness­es and uni­ver­si­ties con­duct “read­ing ses­sions” at the Tuan­he Migrant Work­ers’ Chil­dren’s School in Dax­ing, a Green Kids project site. Project man­agers, vol­un­teers, and vol­un­teer chil­dren vis­it the library, freely choose books, and then engage in silent read­ing, aloud read­ing, and group shar­ing. These vol­un­teers use sim­ple meth­ods to guide chil­dren to enjoy high-qual­i­ty books and the joy of read­ing.

③YUE read­ing meet­ing      
On the last Sat­ur­day morn­ing of every month, YUE Read­ing Club, a themed read­ing salon orga­nized by Deli­cious Book Stu­dio, Smile Library, and Green Chil­dren, kicks off the mon­th’s book dis­cus­sion in a hum­ble spot in Wang­fu­jing. Unbur­dened silent read­ing, themed shar­ing ses­sions, or a com­bi­na­tion of out­door read­ing and nature expe­ri­ences are per­fect week­end options.
IV. Com­po­si­tion of oper­at­ing expens­es
 

Green Baby’s quar­ter­ly oper­at­ing expense com­po­si­tion and details

Print­ing costs

20000

Edit­ing Fees

5000

Man­u­script Fees

6000

Full-time staff salary

9000

send by post

4000

Sub­mis­sion Rewards

1000

Mobile Cre­ative Class­room

10000

office expens­es

3000

Risk Fund

2000

total

60000

Note: Risk funds are emer­gency funds, which are set up to ensure the sta­ble oper­a­tion of the project and to resist sud­den finan­cial risks, such as sky­rock­et­ing paper prices, insuf­fi­cient fundrais­ing funds for the project to oper­ate for a quar­ter, and the pre­lim­i­nary research stage of exper­i­men­tal projects. This fund is replen­ished as soon as it is used to ensure the safe­ty of the cap­i­tal chain.
 
V. Fundrais­ing Chan­nels and Plans
1. Month­ly Fam­i­ly Dona­tion

In pilot cities, we are pilot­ing a fam­i­ly part­ner­ship pro­gram, where fam­i­lies can sup­port Green Kids through three dona­tions: a month­ly dona­tion of 100 yuan, a quar­ter­ly dona­tion of 300 yuan, or a one-time dona­tion of 1,200 yuan. Donat­ing fam­i­lies receive: 1. Two copies of each issue of Green Kids; 2. A month­ly e‑newsletter (includ­ing a list of donors and a thank-you note); 3. An elec­tron­ic dona­tion cer­tifi­cate, as well as occa­sion­al city events. Fur­ther­more, for fam­i­lies seek­ing pen pals, we will rec­om­mend that ele­men­tary school stu­dents from the project schools estab­lish cor­re­spon­dence with the fam­i­lies. Through this “two-city cor­re­spon­dence” for­mat, urban and rur­al chil­dren can bet­ter under­stand each oth­er’s lives, while also pro­vid­ing sup­port for rur­al chil­dren or chil­dren of migrant work­ers in cities through the pow­er of a sin­gle fam­i­ly.
2. Cor­po­rate CSR Coop­er­a­tion
Com­pa­nies inter­est­ed in sup­port­ing rur­al chil­dren’s edu­ca­tion will spon­sor one-ter­m/one-year project fees. Donat­ing com­pa­nies will receive:
★The name of the spon­sor of this issue of “Green Child” should be clear­ly indi­cat­ed on the sec­ond cov­er of the mag­a­zine;
★ Pub­li­cize the donor’s char­i­ta­ble deeds when accept­ing media reports;
★Assist enter­pris­es in for­mu­lat­ing CSR activ­i­ty plans.
3. Foun­da­tion Project Appli­ca­tion
Inte­grate Green Kids’ effec­tive resources, car­ry out project inno­va­tion and design capa­bil­i­ties, and apply for “Mobile Cre­ative Class­room” project funds from rel­e­vant foun­da­tions.
4. Col­lab­o­rate with oth­er orga­ni­za­tions for joint fundrais­ing
 
6. Con­tact per­son and infor­ma­tion for the Green Child Char­i­ty Project
Con­tact: Li Ling
Onlook­ers: http://weibo.com/1581916743
Blog: http://blog.sina.com.cn/xiangcunertong 
Email: lvhaizi2009@gmail.com
Mail: To: Green Baby, Box 110, Postal Box 100029, Chaoyang Dis­trict, Bei­jing (Postal Code 100029)
Mobile phone: 15611980931